CRM is a software system that helps businesses manage and nurture customer interactions and relationships. It centralizes customer data, tracks interactions, and marketing processes, and provides valuable insights to enhance customer satisfaction and drive business growth.
CRM (Customer Relationship Management) software development is the process of creating customized software applications that help businesses manage and analyze customer interactions and data throughout the customer lifecycle. A CRM system enables businesses to improve customer retention, increase sales, and optimize marketing campaigns by providing insights into customer behavior, preferences, and needs. The software typically includes features such as lead management, contact management, sales forecasting, marketing automation, customer service, and analytics.
